SUBJECT: List Management Secrets Lesson 24 of 31: Maximizing Subscriptions Without Losing Sales

Hi {!firstname_fix},

The one thing I will say to you is don't
interrupt your sales process at all if it can be
helped. This is especially true when you're
selling a product to make a profit, and you don't
want a couple of off putting popup windows to put
your customers off. There's plenty of other ways
that this can be done.

There's plenty of ideas out there, such as the in
a hurry system we talked about earlier, where you
have a separate subscription for either at the
top of the page and preferably down the side of
the sales letter that offers people the chance to
subscribe to your list, either through
conventional means, offering something for the
signup, or even through pop unders, which
although I'm not a fan of, they're better than
popups that detract from your sales letter.

You can also offer your visitors the chance to
receive the sales letter in a split format
through follow-up if they don't particularly have
the time to read the whole thing straight up. Any
of these methods beats the conventional, due to
the fact that you're not interrupting the sales
process. If you feel you're losing out on
subscribers you can always create a product
purely for resource building like we mentioned
above. The only time I'd consider sales to be
more important than plopping a dirty great
subscription box in front of your visitors and
potential subscribers, and this is when you're
selling a high ticket item. I'm talking $250
upwards, because to be honest, if you're selling
something at this price, the people seeing the
product should already have you on their trusted
list, and you should already have them on one of
your lists or as part as your resources, whether
it be your affiliates, customers, long term
customers, your mailing list or even your joint
venture prospects.

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